Wednesday, October 28, 2009

Climate Progress: Harvard Business Review: SuperFreakonomics Ignores the Business Case for Sustainability

October 28, 2009
Product image of Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top 
The error-riddled book Superfreakonomics got the economics dead wrong, too, as Nobelist Krugman and others have noted.  Now Harvard Business Review weighs in on how they got the business side wrong.  I’m reposting an HBR piece by Andrew Winston, co-author of the best-seller Green to Gold and the author of the new book Green Recovery.
Read the rest of the post at the source…

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